You're in a department store and you see a couple of att Wap版

试题详情及答案解析

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: I can't believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it. Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads. So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don’t know when a conversation you overhear is just a performance.
【小题1】The two attractive young women were talking so that they could _____.

A．get the sweater at a lower price

B．be heard by people around

C．be admired by other shoppers

D．decide on buying the sweater

【小题2】Lorenzo Bertolla is _____.

A．a very popular male singer

B．an advertising agency

C．a clothing company in Rome

D．the brand name of a sweater

【小题3】Which of the following can be inferred from the passage?

A．The two girls are in fact employed by the Lorenzo Bertolla Company.

B．The MTV generation tend to be more easily influenced by ads.

C．Traditional advertising is becoming less effective because it's too direct.

D．Undercover marketing will surely be banned soon by the government.

【小题4】Which of the following would be the best title for the text?

A．Two Attractive Shoppers

B．Lorenzo Bertolla Sweaters

C．Ways of Advertising

D．Undercover Marketing

答案：【小题1】B
【小题2】D
【小题3】C
【小题4】D

试题分析：本文主要讲述了秘密营销的相关情况以及人们对它的不同看法。
【小题1】细节理解题：根据第二段最后两句，可知那两个年轻女子是广告公司的员工，说话声音大想让周围人听到。答案选B。
【小题2】细节理解题。根据第一段第一句及第二段可知两个漂亮女孩在看一款Lorenzo Bertolla毛衣,虽然你没听说过这个品牌，也忍不住去购买它，答案选D。
【小题3】推理判断题：从第三段倒数第二句可知，她们是广告公司的人，而不是Lorenzo Bertolla公司的，排除A;根据第五段最后一句排除B,根据倒数第二段最后一句可知看看传统的广告，它们的效果越来越弱。C项正确，D文中未涉及。
【小题4】标题归纳题。文章通过举例讲述了秘密营销的模式和人们对它的看法。故D项正确。
考点：营销类文章

2015届甘肃天水第一中学高三上第三次考试英语试卷（带解析）