Although one might not agree because of some of the criticism of it, advertising is essential to the kind of society in which people in the United Kingdom, and a very proportion of the world live. Advertising is necessary as aof communicating with others, of telling them about the goods and services that are offered, and of which most of them would neverto hear at all if it were not for advertising. And advertising helps a great deal to promote astandard of living. In talking about advertising, one should not think onlya commercial on television, or an advertisement in the newspapers or periodicals. In its widest, advertising includes a host of othersuch as packaging, shop displays and--in the sense of communication--even the spoken word of the salesman., the roots of advertising are to be found in the market place. For many years it was thought that it was enough togoods and supply services, it is only morethat it has become increasingly understood that the production of goods is a waste of resourcesthose goods can be sold at a fair price within atime span. In the competitive society in which we live, it is essential that we go out and sell what we have to offer, and advertising plays an important role in this respect, whether selling at home or in markets. Approximately 2 percent of the UK gross national product (GDP) is spent on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Of course, advertising does try to attract the interest of theconsumer, but if the articles when does not match up to the standards that the advertising suggests that it will, it is obviously exceedingly unlikely that the article will sell well.
试题分析：尽管有人可能会不赞成，但是，不仅仅是在英国，在世界的大部分地区，广告在当今的社会是必不可少的。作为一种与他人交流的方式，作为一种宣传商品和服务的手段，广告是必需的。 【小题1】考查形容词辨析。A愉快的；B相当大的，相当多的；C令人喜悦的，宜人的，同意的；D消息灵通的，在行的。advertising is essential to the kind of society in which people in the United Kingdom, and a very proportion of the world live对于生活在英国和世界很多地区的人来说，广告是必不可少的，这里指“世界上的大部分地区”，故选B。 【小题2】考查名词辨析。A数据；B部分，比例；C方法；D信息。Advertising is necessary as aof communicating with others作为一种与他人交流的方法，广告是必需的，故选C。 【小题3】考查动词辨析。A得到，使；B放置；C找到，发现；D避免。and of which most of them would neverto hear at all if it were not for advertising如果没有广告，很多商品和服务将不会被人们知道，get to do sth开始感觉到/认识到......，这里指商品或服务被人们知道，故选A。 【小题4】考查形容词辨析。A需要的；B引起......的；C下降的；D上升的。And advertising helps a great deal to promote astandard of living.广告在很大程度上促进了生活水平的提高，rising上升的，故选D。 【小题5】考查介词短语。 A为纪念；B以防；C就......而言；D赞同，支持。one should not think onlya commercial on television, or an advertisement in the newspapers or periodicals人们不应该认为广告只是局限于电视上的商业广告、报纸或期刊上的广告，故选C。 【小题6】考查名词辨析。A感觉，意义；B边界，边境；C水平，数量；D长度，程度，范围。In its widest,从广义上来说，故选A。 【小题7】考查名词辨析。A会议；B活动；C事情，问题；D行动，行为。根据“such as packaging, shop displays and...even the spoken word of the salesman”可知，这里列举了一些广告所包括的活动，故选B。 【小题8】考查短语辨析。A所有的；B总共；C最重要的是；D毕竟，终究。, the roots of advertising are to be found in the market place.销售人员的话语也是广告的一部分，毕竟，广告是植根于市场的，故选D。 【小题9】考查名词辨析。A抗议，反对；B程序，指令；C步骤、程序；方法；D生产，引起。it was enough togoods and supply services多年以来，人们认为只要生产商品或提供服务就足够了，故选D。 【小题10】考查副词辨析。A迅速地；B立即；C最近；D完全。it is only morethat it has become increasingly understood that直到最近，人们才逐渐意识到......，故选C。 【小题11】考查连词辨析。A除非；B虽然，尽管；C直到；D既然。the production of goods is a waste of resourcesthose goods can be sold at a fair price如果商品销售不出去，那么，生产商品就是在浪费资源，故选A。 【小题12】考查形容词辨析。A不可避免的；B舒服的；C合理的；D可用的，可得到的。those goods can be sold at a fair price within atime span生产的商品应该以公平的价格并在合理的期限内销售出去，这样才能收回成本或赚取利润，故选C。 【小题13】考查名词辨析。A国家，乡村；B进口；C工作；D出口。根据上一行“it is essential that we go out and sell what we have to offer”可知，这里说的是把商品销往国外，at home or in markets在国内市场或国际输出市场上，故选D。 【小题14】考查形容词辨析。A金融的，财务的；B潜在的；C必要的，本质的；D社会的，合群的。advertising does try to attract the interest of the 2 consumer广告试图吸引潜在的顾客，故选B。 【小题15】考查动词辨析。 A赠送，介绍，提出；B购买；C回应；D尊敬，重视。but if the articles when does not match up to the standards that the advertising suggests that it will如果顾客所购买的商品与广告上宣传的有出入，articles与purchase是动宾关系，即商品被购买，when后省略了they are，故选B。 考点：经济类短文阅读