- 试题详情及答案解析
- When you do business online, remember one of the most important factors in online success is list building. No matter what goals you’re seeking with your online activities, building a good contact list is vital for a successful outcome. List building plays a major role in developing good relationships with your site’s customers, and visitors. It can be used to get more sales for your site or business. For these reasons contact building should be high on your list when you’re marketing or promoting on the web. Fortunately, list building is an easy process that any site or webmaster can quickly set up as long as you understand two simple elements. To be really successful, your list building must combine these two key elements. Without these you will probably find building your contact list difficult and slow going. So it is worth your while to fully understand these two factors in your list building.
Value－It should offer important information, quality content, special deals / discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list.
Subscribers (订户) must benefit from joining your list. If you’re building a list, just write down all the benefits someone would receive from joining your site or list, including receiving important information, getting special valuable content, receiving special deals / discounts, getting training videos and getting timely announcements or news. Don’t forget there may also be a psychological reason for joining your list－many people like being part of a group or membership site. It’s human nature. Everybody likes to feel included.
Free whatever you offer－make sure it is Free. The quickest way to build any list is to give away free valuable content, information, videos, reports, e-books, discounts, prizes... everybody loves a free gift. Just make them an offer they can’t refuse. This has more to do with the nature of your gift and the kind of contacts you’re building－giving away free buying guides on how to purchase real estate, fast cars, LCD TVs, laptops... will definitely attract the right “buying customer”. If you’re into selling, you just have to adjust your marketing to combine the free element correctly. In addition, giving away something free is the first step in starting an ongoing relationship with your subscribers. It gets the ball rolling.
- 答案：【小题1】factor/aspect
【小题2】Reasons
【小题3】influence/effect/impact
【小题4】business
【小题5】easily/quickly
【小题6】build
【小题7】necessary/vital/important
【小题8】remember
【小题9】offer/give/send
【小题10】Besides/Additionally/Moreover/Furthermore - 试题分析：考查学生对文中内容的总结概括、同义词转换、词义复现的能力。
【小题1】同义转换。列名单在发展良好的关系中起着重要的作用。原文：List building plays a major role in developing good relationships。根据句意，故填factor/aspect。
【小题2】总结概括。A good contact list is vital for a successful outcome.原文：一个好的联系人列表中的一个成功的结果至关重要。这很显然是一个“原因”。故填Reasons。
【小题3】总结概括。列名单对于发展网站的客户和拜访者起着重要作用，它可以让你的网站或企业销售更多。原文：List building plays a major role in developing good relationships with your site’s customers, and visitors. It can be used to get more sales for your site or business.故填influence/effect/impact
【小题4】总结概括。列名单让你更容易更快发展网站在线业务。原文：list building is an easy process that any site or webmaster can quickly set up as long as you understand two simple elements.故填business。
【小题5】同义转换。没有这些，你可能会发现创建你的联系列表困难而且业务进展缓慢。列名单让你更方便更快进行商业业务。换句话说就是列名单能够让你进行在线业务更加容易更快。原文：Without these you will probably find building your contact list difficult and slow going .So it is worth your while to fully understand these two factors in your list building故填easily/quickly。
【小题6】总结概括。没有这些，你可能会发现创建你的联系列表困难而且业务进展缓慢。原文：Without these you will probably find building your contact list difficult and slow going.故填build。
【小题7】总结概括。价格提供内容质量，特价/折扣等重要信息，更重要的是，它应该能够在列表的学科领域的专家提供了一个宝贵的关系或联系。原文：It should offer important information, quality content, special deals / discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list.故填necessary/vital/important。
【小题8】总结概括。人们喜欢被包括一个组的成员在内是人天性。原文：It’s human nature. Everybody likes to feel included. 故填remember。
【小题9】词义复现。提供客户想要的东西——确定是免费的。原文：Free whatever you offer－make sure it is Free.故填offer/give/send。
【小题10】同义词转换。此外，赠送一些免费的东西第一步是开始你和用户持续的关系。原文：In addition, giving away something free is the first step in starting an ongoing relationship with your subscribers. In addition含义同故Besides/Additionally/Moreover/Furthermore相同。故填Besides/Additionally/Moreover/Furthermore。
考点：总结概括、同义词转换、词义复现